Not by force but by love

I have heard people ask... If God is real and created everything, controls everything and wants us to serve him; then why doesn't he make it so that everyone serves him no matter what. Well here it is. Our love to God is shown through obedience to him. Look at 1st John 5:3 (This is love for God: to obey his commands.) Our love means more to him when we obey him freely not forcefully. Look at Eph 6:5-6 (Slaves obey your earthly masters with respect and fear, and with sincerity of heart, just as you would obey Christ. Obey them not only to win favor when their eye is on you, but like slaves of Christ, doing the will of God from your heart.) It means so much more when we obey out of heart, not out of force. So God gives us the freedom of choice to believe in Him and to obey him or not to. Hence the term FREE WILL. God wants people to serve him genuinely.